About

1906 is a leading cannabis innovation company. Named after the last year in the U.S. that cannabis was federally legal and widely considered to be medicine, 1906 is redefining what it means to consume premium cannabis products.

Objective

Position 1906 as a premium, health-conscious edible brand through in-store activations and seasonal campaigns- designed to increase trial, incentivize bundling, and deepen retailer alignment across markets.

Results

• Optimized digital marketing strategy to hit a 8:1 ROAS and a 35% increase in customer acquistion.

• Launched a limited edition gifting program with The Travel Agency (one of the top 10 dispensaries in NYC) increasing basket size and brand visibility.

• Activated across 50+ dispensaries across 6 markets with custom merch, budtender incentives and brand ambassadors.

• Increase in dispensary engagement by 75% by providing ready to use creative assets adaptable to each dispensaries specific demographic.