About

From in-game activations to monetization strategies, I’ve helped top brands find their voice (and ROI) on the Roblox platform. Here’s an overview of how I take brands from pitch to playbook at two leading studios.

Objective

My specialization on the Roblox platform sits at the intersection of iconic branded IP and native experiences on Roblox - and finding the middle ground between both- to deliver experiences that resonate with players, and increase engagement for brands.

Results

• Increased retention, and CCU by an average of 10-15% across a variety of experiences (tycoons, obby’s, etc)

• Built partnership programs from the ground up, creating scalable processes, documentation, and organization to streamline workflows.

• More to come soon!