About

In partnership with GMC Hummer EV, I spearheaded the ideation and execution of the 6-part series “Touch Grass”, highlighting key esports players in an interview style content series to increase hype around upcoming tournaments.

Objective

To create native and authentic content that resonated with fans, created value for the League, and showcased the new GMC Hummer EV effectively.

Results

• A custom interview style content series with the Call of Duty League’s top players, culminating in them arriving to their destination to play Call of Duty in a beautiful place- and touching grass.

• Top 5 placement on the Call of Duty Youtube Channel.

• Outperformed engagement benchmarks by 23%

• Exceeded partner expectations and KPI’s.