About

As the Manager of Sponsorships at Ralph Lauren, I lead the development and execution of Ralph Lauren’s Olympic & Paralympic Games creative campaigns from 2016-2020 (Rio, PyeongChang, Tokyo).

Objective

To ensure Polo Ralph Lauren’s industry leadership as the iconic American outfitter and to halo the Polo Ralph Lauren brand by supporting Olympic & Paralympic dreams.

Results

• Generated over 1+Million social impressions through sponsored athletes and viral moments.

• Negotiated, executed, and managed all contracts with RL Team USA sponsored athletes.

• Executed all RL operations, strategy, and build-outs on the ground at the Olympic and Paralympic Games in PyeongChang, Korea in 2018.

• Oversaw and provided senior management regular updates on the complex supply chain to ensure on-time delivery of over 20,000 units of product in South Korea for outfitting 2,000 Team USA athletes for the 2018 Olympic & Paralympic Games.